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Abstract In order to studied the antecedents of self-deprecating behavior,from perspective of context openness, this paper studied the interaction effect of two situational variables in online community: tie strength and context openness on sharing intention of self-deprecating information. Study 1 showed that compared to weak tie, sharing intention of self-deprecating information is higher. Furthermore, study 2 replicated the result of study 1 when online context openness was public. In contrast, the effect of tie strength on sharing intention of self-deprecating information will not exist when online context openness is private.
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Received: 08 September 2015
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2016, Vol. 13 
