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| Making Strategic Entrepreneurship Practice from Interpersonal Interaction: A Tracing Case Study of Corporate Entrepreneurship |
| PAN Ancheng，LI Pengfei |
| Dalian University of Technology, Dalian, Liaoning, China |
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Abstract Corporate entrepreneurship is the basic dynamics through which organizations keep sustainable growth and build competitive advantage. This study takes a corporate entrepreneurship process of establishing a subsidiary by a privately operated construction group as object of tracing investigation. By coding the data with grounded theory method, we investigate how interpersonal interaction connects multilevel entrepreneurial action and how to drive corporate entrepreneurship. The findings show that corporate entrepreneurship is embedded in interpersonal interaction which is involved with organizational daily activities. Interpersonal interaction connects multilevel entrepreneurial action by transforming both sides’ role and identity in specific context. Through relational practice and sense-making, there will be a collective consensus of entrepreneurial context among entrepreneurs from cognitive and interpersonal perspectives. And such, the collective consensus will transform to effective entrepreneurial action that can promote the strategic entrepreneurship practice.
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Received: 06 February 2015
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2015, Vol. 12 
