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Abstract The study carries out a longitudinal study on Haier Group and MINDRAY as typical cases under Strauss Procedures of Grounded Theory and analyzes their specific innovative initiatives through three analysis steps, and then attempts to build the model of reverse innovative path. The result suggests that design innovation, technological innovation, market innovation, organizational innovation can be regarded as the path on reverse innovation, and their relative importance of those four kinds of paths is different in different stages of enterprises’ life cycle; the realization of reverse innovation requires the coordinated innovation of different paths; reverse innovation of different stages needs different innovation strategy；the latecomer enterprise needs to strengthen the design innovation. The study deepens the understanding on reverse innovation of latecomer enterprises of academia, enriches the theory of innovation management, and also provides a reference for the reverse innovation practices for Chinese enterprises.
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Received: 04 November 2014
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2015, Vol. 12 
