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| The Institutional Logics, Legitimacy Mechanisms and the Growth of Social Enterprises |
| LIU Zhen,CUI Lianguang,YANG Jun,LI Zhigang,GONG Yiwei |
| 1. Nankai University, Tianjin, China; 2.Ocean University of China, Qingdao, Shandong, China；
3. Renmin University of China， Beijing， China |
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Abstract Based on the institutional logic view, this study develops a research framework and explores the growth mechanism of social enterprises by indepth case studies. The findings show that under the mutual influences of market logic, charity logic, and rational choice logic, social enterprises achieve growth at economic level and social level by obtaining market legitimacy, alliance legitimacy, and relationship legitimacy. Meanwhile, different types of social enterprises are different in patterns of legitimacy and degrees of growth due to the effects of various combinations of institutional logics. In order to deconstruct related constructs, withincase analysis and crosscases comparison are conducted, and finally , this study proposes an integrated framework of social enterprise growth and provides directions for future research.
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Received: 10 October 2014
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2015, Vol. 12 
