Abstract Error aversion culture affects employees’ innovative behavior. In this study, a theoretical model of error aversion culture, creative selfefficacy, job embeddedness and employees’ innovative behavior was established for empirical research. The results showed that: individual perceived error aversion culture has negative influence on innovative behavior； creative selfefficacy and job embeddedness have positive influence on innovative behavior; individual perceived error aversion culture has negative influence on innovative behavior completely through creative selfefficacy and job embeddedness；individual perceived error aversion culture affects job embeddedness through creative selfefficacy, and further affects innovative behavior.
2015, Vol. 12 
