管理学报
  Jul. 14, 2025
Home |  About Journal  |  Editorial Board  |  Instruction  |  Subscriptions  |  Advertisement  |  Contacts Us  |  Chinese
J4  2014, Vol. 11 Issue (12): 1850-    DOI:
Current Issue| Next Issue| Archive| Adv Search |
Consumer’s Selecting Willingness of Picking up Parcels: An Empirical Retest for Service Driving Hypothesis
XU Junjie,JIANG Ling, LI Yiliang
Anqing Normal University, Anqing,Anhui, China

Download: PDF (1368 KB)   HTML (1 KB) 
Export: BibTeX | EndNote (RIS)      
Abstract  Based on the latest samples collected from Taobao website, this study is dedicated to reveal the relationship among service defect of home delivery, perceived risk of home delivery and consumer’s pickup willingness in order to retest the hypothesis of service driving theory. The research results show that, service defect not only promotes directly but also has indirect influence via the mediator of perceived risk on consumer’s pickup willingness. Perceived value of pickup pattern has produced adjustment effect on the route between service defect of home delivery and consumer’s pickup willingness as well as the route between perceived risk of home delivery and consumer’s pickup willingness. According to the empirical results, service driving hypothesis is reasonable currently and the firms should propose a clear and definite service positioning policy. Meanwhile, the marketing scheme is also suggested to be modified to reinforce the value publicity.
Key wordse-commerce logistics      pickup point      home delivery      selecting willingness     
Received: 29 April 2014     
Service
E-mail this article
Add to my bookshelf
Add to citation manager
E-mail Alert
RSS
Articles by authors
Cite this article:   
URL:  
http://manu68.magtech.com.cn/Jwk_glxb/EN/     OR     http://manu68.magtech.com.cn/Jwk_glxb/EN/Y2014/V11/I12/1850
Copyright  ©  CHINESE JOURNAL OF MANAGEMENT
Support by Beijing Magtech Co.ltd   support@magtech.com.cn