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Abstract Using employees in manufacture companies’ R&D team as subjects and simulating the context of Fuzzy Front End Phase, this study will analyze the impact of different categories’ group diversity on individual creativity, and the moderate effect of Openness to Experience personality and the mediate effect of communication intention between them. The results show functional diversity, cognitive diversity, and gender diversity positively impact on individual creativity. Among them, Openness to Experience personality moderated the relationship between functional diversity and individual creativity. And, communication intention is the mediating variable between gender diversity and individual creativity.
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Received: 06 November 2013
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2014, Vol. 11 
