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J4  2014, Vol. 11 Issue (4): 569-    DOI:
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The Effect of Specific Investment, Knowledge and Environmental on  CoInnovation Decision: The Moderation Role of Access
WU Aihua,SU Jingqin,DU Xiaojun
1.Ludong University, Yantai, Shandong,China;  2. Dalian University of Technology, Dalian, Liaoning,China

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Abstract  From the perspective of transaction cost economics (TCE), this study explores the effect of specific investment, knowledge complexity and environmental uncertainty on coinnovation, and the moderating effect of access. By a survey questionnaire and interview with enterprises in China and taking enterprises scale and age, capital structure, R&D intensity, advertising intensity as control variables, the theoretical model is empirically analyzed and tested. The results show that specific investment in partners enhances coinnovation, and access interacts positively with it to affect coinnovation. Access attenuates the negative effect of knowledge complexity on the likelihood of coinnovation. Environmental uncertainty impedes firms’ coinnovation, and access enhances the negative effect of environmental uncertainty on the likelihood of coinnovation.
Key wordsspecific investment      knowledge complexity      environmental uncertainty      coinnovation      access     
Received: 13 August 2013     
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