管理学报
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J4  2014, Vol. 11 Issue (2): 274-    DOI:
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Dynamic Cooperation Mechanism in Agricultural Perishable Products Supply  Chain under Two GreyVariable
WANG Lijuan,HOU Yunxian
China Agricultural University, Beijing, China

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Abstract  The dual breaking contract behavior of company and peasant household frequently occur and seriously restrict the improvement of a twostage agricultural perishable products supply chain consisting of a farmer and a company. Considering the feature and characteristics of market price and market demand of fresh agricultural perishable products, the paper’s main purpose is to research grey game in a twostage agricultural perishable products supply chain under grey market price and grey market demand combining the game theory and the graysystem theory. The dynamic cooperation mechanism is designed to reach Nash equilibrium and to realize the united optimization of supply chain by analyzing greygame matrix between a company and a farmer. The constructive proof and an example are shown to verify that the cooperation mechanism model is reasonable and effective.
Key wordsTwo GreyVariable      grey game      Supply Chain      grey superiority position degree      dynamic cooperation mechanism     
Received: 30 August 2013     
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