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| Key Content Elements of Online Consumer Review and Effects on
Customer Satisfaction for Garments in C2C Ecommerce |
| LI Jie,ZHANG Xiangqian ,CHEN Weijun ,LIU Pu |
| Hebei University of Technology, Tianjin, China |
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Abstract In order to recognize the key content elements of online consumer review and their effects on customer satisfaction, we collect 7481 reviews about garments from Taobao.com, analyze the review contents with Nvivo8.0, and explore the relationships between key review contents and customer satisfaction with regression analysis.
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Received: 07 December 2011
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2014, Vol. 11 
