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| Organizational Innovativeness: Strategic Orientation Antecedents,
Performance Consequence and Environmental Moderator |
| ZHANG Jing,DUAN Yanling |
| 1. Huazhong University of Science and Technology, Wuhan, China;
2.Wuhan Sports University, Wuhan, China |
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Abstract he paper aims at examining the strategic antecedents and performance consequence of organizational innovativeness as well as moderating effect of market
turbulence from the perspective of ResourceBased View. Based on a questionnaire survey of 258 small and medium sized manufacturing exporters, our research results: ① Besides direct
effect, market orientation and entrepreneurial orientation also impact firm’s innovativeness indirectly via learning orientation as a potential mediator; Market orientation plays a more
significant role in enhancing organizational innovativeness, in terms of direct, indirect and total effects, compared with entrepreneurial orientation; ②Organizational innovativeness is
positively related to business performance; ③Market turbulence significantly moderates the impact of entrepreneurial orientation upon innovativeness, but it has no significant moderating
effect upon other links in the framework incorporating strategic antecedents, organizational innovativeness and business performance.
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Received: 22 October 2012
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2013, Vol. 10 
