管理学报
  Jun. 15, 2025
Home |  About Journal  |  Editorial Board  |  Instruction  |  Subscriptions  |  Advertisement  |  Contacts Us  |  Chinese
J4  2013, Vol. 10 Issue (9): 1268-    DOI:
Current Issue| Next Issue| Archive| Adv Search |
TMT Attention Distribution and International Expansion Strategy Choice: A Case Study on Huawei Technologies Ltd.
WU Jianzu,BI Yusheng
School of Management, Lanzhou University

Download: PDF (998 KB)   HTML (1 KB) 
Export: BibTeX | EndNote (RIS)      
Abstract  

In this paper, we examine the impact of TMT attention distribution on firms’ international expansion strategy choice through a case study on Huawei Technologies Ltd. To measure TMT attention distribution, we draw on the automated text analysis method to analysis texts consisted of CEO’s public speeches and annual reports of Huawei, and count sentences relating to technology seeking, global brand building, and target market positioning, which have important influence on firm’s international expansion strategy choice. The result shows that firm’s international expansion strategy is determined by the TMT attention distribution, and the more attention TMT pay to independent research and development in technology seeking, selfbrand building in global brand building and mature market in the target market positioning, the firm is more likely to choose the organic international expansion strategy.

Key wordsinternational expansion strategy      attention distribution      case study      attentionbased view      top management team     
Received: 10 July 2012     
Service
E-mail this article
Add to my bookshelf
Add to citation manager
E-mail Alert
RSS
Articles by authors
Cite this article:   
URL:  
http://manu68.magtech.com.cn/Jwk_glxb/EN/     OR     http://manu68.magtech.com.cn/Jwk_glxb/EN/Y2013/V10/I9/1268
Copyright  ©  CHINESE JOURNAL OF MANAGEMENT
Support by Beijing Magtech Co.ltd   support@magtech.com.cn