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| Intercultural Communication Challenges Facing Chinese Employees and Their Coping Strategies
in MNCs: Comparison between “Going Global Chinese Firms” and “Foreign Firms in China” |
| TIAN Zhilong,XIONG Qi,JIANG Qian,JIN Lixian,ZHOU Yun |
| 1. Huazhong University of Science and Technology, Wuhan, China;
2. De Montfort University, Leicester, UK |
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Abstract This paper investigates the intercultural communication challenges facing Chinese employees in MNCs, as well as their coping strategies and intercultural sensitivity, with “going global Chinese firms” and “foreign firms in China” compared and analyzed. The results show that “foreign firms in China” are in the more advanced stage of internationalization and intercultural management than “going global Chinese firms”. Meanwhile, Chinese employees in former firms are at the higher level of intercultural sensitivity than those in latter firms. Further, the results present significant differences in challenging communication situations, barriers and their coping strategies from the Chinese employees of the two kinds of firms. Chinese employees in “going global Chinese firms” encounter with more communication challenges from inside and outside their firms than those in “foreign firms in China”. To sum up, the conclusions enrich international business theories and intercultural communication theories, and offer guidelines to cultivate internationalized talents for the MNCs from emerging Economies.
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Received: 26 December 2012
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2013, Vol. 10 
