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Abstract Based on a total of 170 papers in 7 authoritative international marketing journals from SSCI database, this article conducts a content analysis from perspectives of quantity, research topics, methods and famous scholars together with their institutions and summarizes the characteristics and trends. We hope the present study should offer guidance for Chinese enterprises and scholars who are rapidly being integrated into the global economy.
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Received: 16 September 2012
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2013, Vol. 10 
