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J4  2013, Vol. 10 Issue (5): 754-    DOI:
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Operation Mechanism of Motivation Synergy in Knowledge Alliances Based on Life Cycle Theory and a Case Study
SUN Xinbo,LIU Bo,LUO Neng,SHAO Yuhan
Northeastern University, Shenyang, China

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Abstract  This paper describes the perspectives of knowledge coordination under the connotation of motivation synergy and establishes a model of motivation synergy on four stages of life cycle. Based on four stages in the life cycle of knowledge alliances, this paper focuses on operating models, contents and goals of motivation synergy at various stages. In addition, we make an indepth analysis of the motivation synergy operation mechanism in brewing, building and operation periods of Philips and Neusoft alliance. This paper is expected to offer theoretical foundation and practice direction to the research on incentive issues in knowledge alliance.
Key wordsmotivation synergy      knowledge alliance      life cycle      knowledge subject      operation mechanism      
Received: 06 February 2012     
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