管理学报
 
Home |  About Journal  |  Editorial Board  |  Instruction  |  Subscriptions  |  Advertisement  |  Contacts Us  |  Chinese
J4  2013, Vol. 10 Issue (2): 252-    DOI:
Current Issue| Next Issue| Archive| Adv Search |
Influencing Factors of Consumers’ Purchase Intention of Virtual Gift: A Shopping Value Perspective
YAN Xing,CHANG Yaping
1.Huazhong University of Science and Technology, Wuhan, China; 2.Wuhan Textile University, Wuhan, China

Copyright  ©  CHINESE JOURNAL OF MANAGEMENT
Support by Beijing Magtech Co.ltd   support@magtech.com.cn