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J4  2012, Vol. 9 Issue (9): 1373-    DOI:
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A Study on Prediction of Telecom Customer Churn Based on Dynamic Selection, Optimization and Integration of Cost Sensitivity
LUO Ban, SHAO Pei-Ji, XIA Guo-En
1. University of Electronic Science and Technology of China, Chengdu, China; 2. Guangxi University of Finance and Economics, Nanning, China

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Abstract  On account that the different samples have the prediction complementarities between different section characters and different classification algorithms in feature space and based on the theory of Telecom customer churn prediction, this paper established the profits functions to predict Telecom customer churn integrating multiclassifiers, and a new customer churn prediction model is put forward in Telecom based on the dynamic selection and optimizing integrating of cost sensitivity. Firstly, the training set samples are clustered into multiple subareas by using Kmeans clustering algorithm. Then, the customer churn prediction subclassifiers are established based on the samples in the subareas by using NaiveBayes Algorithm, Multilayer Perceptron and J48 Algorithm, respectively. Finally, the subarea subclassifiers are integrated and optimized by use of the Improved Artificial Fishschool Algorithm(IAFSA). The experiment results show that the classifying performance of the model based on the dynamic integration of multiclassifiers and optimizing integrating of cost sensitivity not only excels the three single model constructed based on the whole samples, but also excels the model integrating of the three single model by IAFSA.
Key wordscustomer churn prediction      dynamic selection of multiple classifiers      optimizing integration of cost sensitivity      cost sensitivity learning      artificial fishschool algorithm (AFSA)     
Received: 29 January 2010     
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LUO Ban
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LUO Ban,SHAO Pei-Ji,XIA Guo-En. A Study on Prediction of Telecom Customer Churn Based on Dynamic Selection, Optimization and Integration of Cost Sensitivity[J]. J4, 2012, 9(9): 1373-.
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http://manu68.magtech.com.cn/Jwk_glxb/EN/     OR     http://manu68.magtech.com.cn/Jwk_glxb/EN/Y2012/V9/I9/1373
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