|
|
|
| Research on the Influence of Manufacturer Hierarchy Culture on Channel Economic Performance |
| ZHANG Chuang，LIU Mengxiao，E Mandi |
| 1. Dalian University of Technology, Dalian, Liaoning, China; 2.Dongbei University of Finance and Economics, Dalian, Liaoning, China |
|
|
|
|
Abstract Drawing on hierarchy theory, this research explores the influence of manufacturers’ hierarchical culture on channel economic performance and its boundary conditions at the level of regional environment (marketization and Confucianism) and inter-firm relationship (customized contract and renqing) from the dual perspectives of market logic and emotional logic. To test its hypotheses, this research integrates primary survey data and secondary data. The results show that manufacturers’ hierarchical culture contributes to improving channel economic performance; at the regional environmental level, marketization and Confucianism weaken the positive effect of hierarchical culture on channel economic performance; at the inter-firm relationship level, customized contract and renqing weaken the positive effect of hierarchical culture on channel economic performance.
|
|
Received: 18 July 2024
|
|
|
|
|
|
|
