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| The Digital Symbiosis Approach of Social Responsibility of Agricultural State-Owned Enterprises under the Background of Rural Revitalization：A Case Study of Digital Benefiting Farmers in Shandong Agricultural Development Credit Guarantee Co., Ltd |
| ZHANG Xin，XIN Jie，LIU Xinyue，DING Li |
| 1. Shandong University, Jinan, China; 2. The National University of Malaysia, Bandar Baru Bangi, Malaysia |
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Abstract Based on the case of digital benefiting farmers in Shandong Agricultural Development Credit Guarantee Co., Ltd ，this study explores the digital symbiosis mechanism of social responsibility of agricultural state-owned enterprises under the background of rural revitalization applying the grounded theory research method. The results show that agricultural state-owned enterprises that take rural revitalization as the entry point of the scene promote symbiotic and prosperous development through the three-dimensional coordination of political responsibility, economic responsibility, and public welfare responsibility. In the logic of the role of digital empowerment in fulfilling the social responsibility of agricultural state-owned enterprises, the enterprises can leverage the benefits of data empowerment through data dividends, integrate the complexity of technology empowerment scenario management, and empower platforms based on the “N1N” channel to drive the systematic innovation of the development paradigm of digital empowerment. The social responsibility of agricultural state-owned enterprises evolves through symbiosis, building an efficiently operating ecosystem, and based on the shared responsibility of multiple parties, forming a social responsibility value network, which can achieve value co-creation with the goal of common prosperity.
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Received: 25 December 2024
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