Abstract Based on the method of literature review, this study surveys the related research of online reviews and decision-making management, deeply discusses the application and development of key technologies of keyword extraction and sentiment analysis in mining the value of review data, and objectively evaluates their advantages and limitations in practical applications. The research reveals that online reviews have gained extensive application across multiple decision-making domains, specifically including consumer purchase decisions, tourism services, medical services, and online courses, etc., and then reveals how online reviews affect decision-making processes in these application domains. On this basis, the current challenges in various domains are analyzed, and the future research directions are proposed accordingly.
GOU Xunjie,XU Xinru,XU Zeshui. The Research Progress and Prospect about the Application of Online Reviews in Decision-Making Management[J]. Chinese Journal of Management, 2025, 22(6): 1179-.
