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| The Impact of IoT Platform Service Fee Models on Innovation Strategy Choices of the Smart Device Manufacturer |
| LI Xiufeng，PU Xujin，GENG Xueyi |
| 1. Nanjing Normal University, Nanjing, China；2. Jiangnan University, Wuxi, Jiangsu, China；3. Tianjin University, Tianjin, China |
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Abstract Based on the important role of IoT platforms in the smart transformation of the manufacturing industry, a game theory model is used to explore the impact of different charging models of IoT platforms on software and hardware innovation, profits, and social welfare. The research results show that: technological spillovers promote manufacturers to improve their hardware innovation level, driving IoT platforms to enhance their service level; the service subscription pricing model can stimulate innovation investment, and when the platform’s software service efficiency is high, both manufacturers can achieve higher profits and consumer surplus; when the complementary effect of the collaboration between smart product software and hardware increases, both the IoT platform and the manufacturer will enhance their innovation levels. When the substitution effect increases, the innovation motivation of both the IoT platform and the manufacturer decreases, but since the manufacturer can gain from technological spillovers, they are more motivated to increase innovation investment in hardware.
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Received: 19 June 2024
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