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| The Impact Mechanism of Gig Workers’ Self-Leadership on Proactive Service Behavior from the Perspective of Social Cognitive Theory |
| ZHAN Xiaojun，WAN Yi，LI Zhicheng，ZHANG Mufan，WANG Zhen |
| 1. Jiangxi University of Finance & Economics, Nanchang, China; 2.Renmin University of China, Beijing, China;3.Central University of Finance and Economics, Beijing, China |
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Abstract Based on the social cognitive theory, this study explores the mechanism and boundary condition of the impact of self-leadership on proactive service behavior among gig workers. Through data analysis of 353 questionnaires collected at three phases, we get the results as follows: Gig workers’ self-leadership has a positive effect on their proactive service behavior; Role breadth self-efficacy mediates the positive relationship between gig workers’ self-leadership and proactive service behavior; Perceived algorithmic behavioral constraint not only mitigates the positive relationship between gig workers’ self-leadership and role breadth self-efficacy, but also mitigates the indirect effect of role breadth self-efficacy in the relationship between gig workers’ self-leadership and proactive service behavior.
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Received: 22 February 2024
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