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Abstract Taking Feihe, Lin Qingxuan and Ecovacs as the research objects, this study adopts longitudinal multi-case study method to deeply analyze the path and process mechanism of enterprise high-end strategic change from the perspective of value network evolution. The findings are as follows：①The high-end strategic change of enterprises mainly goes through three stages: formation phase, breakthrough phase and defense phase, during which the value network evolves continuously through “low-order, middle-order and high-order”, which correspondingly promotes the enterprise to achieve the foundation, leverage and lock of the high-end market；②The evolution of the value network is divided into renewal and reconstruction, and the paths of high-end strategic change of enterprises (namely, the path of value network evolution) are “the path of external value network renewal”, “the path of internal value network renewal” and “the path of value network reconstruction”；③Enterprises build value networks based on resources and market power, take the weak side of the value network as the breakthrough point to implement unilateral or bilateral leveraging strategies to enter the high-end, and continue to systematically upgrade the internal and external value networks to lock in the high-end.
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Received: 21 April 2023
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