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| Research on the Impact and Mechanism of Corporate Strategic Deviance and Innovation |
| HU Zhiliang，YOU Biying，ZHENG Minggui |
| 1.Central South University, Changsha, China；2. Jiangxi University of Science and Technology, Ganzhou, Jiangxi, China |
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Abstract This study improves the portrayal of corporate strategic deviance variables based on existing research methods, and empirically investigates the relationship between corporate strategic deviance and innovation. The results show that greater strategic deviance inhibits innovation, and that external competitive pressures and internal pay incentives reinforce the negative effect of corporate strategic deviance on innovation. Further research shows that the negative impact of corporate strategic deviance on innovation is characterized by an increasing non-linear “marginal effect”, which is further reinforced by external competitive pressures and internal pay incentives. By portraying the analysis of innovation performance at different levels, the results show that the degree of corporate strategic deviance hinders innovation efficiency at the employee level, reduces the willingness to innovation at the managerial level, and reduces the quality of innovation at the firm level. Finally, the cross-sectional heterogeneity results show that external transaction costs and internal control costs can both strengthen the negative effect of corporate strategic deviance on innovation.
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Received: 17 May 2023
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