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| Research on the Motivation of Enterprise Digital Transformation under Supply Chain Spillover Effects |
| LIU Chen，WANG Junqiu，HUA Guiru |
| 1.Shanghai Lixin University of Accounting and Finance, Shanghai, China; 2. East China University of Science and Technology, Shanghai, China |
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Abstract Based on data of enterprise-customer relationship, the motivation of enterprise digital transformation is explored from the perspective of supply chain spillover. Taking A-share listed companies in Shanghai and Shenzhen from 2010 to 2020 as samples, it is found that customer digital transformation has a supply chain spillover effect and can drive the digital transformation of enterprises. The above results are mainly reflected in the enterprises with medium resource base and dynamic capacity, high customer concentration and short customer geographical distance. Further test finds that customer digital transformation drives enterprise digital transformation through reverse force effect and resource effect, and when the degree of customer digital transformation is high, the role of enterprise digital transformation in improving its market position is more obvious.
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Received: 17 January 2023
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