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| Impact of Complementors’ Experience on Iterative Innovation in Digital Platform |
| FU Feng，CHEN Shuangying，WEN Yi |
| 1. Chengdu University of Technology, Chengdu, China; 2. University of Electronic Science and Technology of China, Chengdu, China |
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Abstract Based on experiential learning theory, this study explores the impacts of complementors’ experience on iterative innovation and considers the moderating effect of platform owner’s entry on the relationship between the above two. In this study, the dataset of Apps was collected from iOS App Store in China, which consist of the panel data, and then regression analysis was used to test the research hypotheses. The results show that: complementors’ ecosystem experience is positively related to the novelty and agility of product iterative innovation, and product experience diversity shows a U-shaped pattern with the novelty and agility of iterative innovation. Furthermore, based on the perspective of platform governance, it is found that platform owner’s entry plays an important contextual role between complementor experience and iterative innovation. Specifically, platform owner’s entry weakens the facilitating effect of complementors' ecosystem experience on iterative agility, and also weakens the positive U-shaped impact of product experience diversity on iterative novelty.
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Received: 17 December 2022
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