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| Effect of the Diversity of Physician Team on the Service Performance on Online Health Platform |
| SI Guangsen，LIU Shan，WU Yike |
| Xi’an Jiaotong University, Xi’an, China |
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Abstract Based on the diversity theory, this study builds the diversity model of online physician team from a multi-level perspective, and explores the effects of physician gender, department and hospital diversity on team service performance. This study also focuses on the moderating role of the proportion of senior titled physicians in the team on the impact of different levels of diversity, and further analyzes the spillover of these diversities on the service performance of team leaders. 2 381 team-related data are collected from a leading online health platform and conduct empirical analyses. The results show that physician gender and department diversity positively and negatively affect team service performance, and the proportion of physicians with senior titles negatively moderates the positive effect of physician gender diversity on team service performance. In addition, these diversities can spill over and positively affect the service performance of team leaders.
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Received: 30 September 2022
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