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| Home Country Social Responsibility and Export Performance from the Perspective of Optimal Distinctiveness and Institutional Logic |
| WANG Youchun，WANG Yimin |
| Shandong University, Jinan, China |
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Abstract Based on the different forms of social responsibility concerns and social responsibility strengths with home country, through the analysis of the empirical data of Chinese export firms from 2011 to 2019, this study proposes the hypothesis to investigate the impact of home country social responsibility on export performance with the perspective of optimal distinctiveness and institutional logic. A further research is conducted to test the moderating effect of firms’ state-ownership and institutional environment of export market. The conclusions are as follows: Home country social responsibility has a positive impact on the export performance; Compared with private enterprises, the positive impact of home country social responsibility strengths on the export performance of state-owned enterprises will be weakened;The institutional environment of export market has a negative moderating effect on the relationship between home country social responsibility and export performance.
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Received: 02 July 2020
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