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Abstract Based on 281 overseas references and 73 domestic references relating to quantitative text analysis method from 1980 to 2019, this paper firstly compares the overall application of quantitative text analysis, the distribution of application topics, and the application of specific methods by the method of encoding, and explores the differences in the application of quantitative text analysis at domestic and overseas. And the limitations of domestic applications are also explored. Then, this paper summarizes the types of problems that can be solved in the field of business management, the advantages of quantitative text analysis, and the challenges and solutions of this method. The result shows that quantitative text analysis can effectively solve three major types of problems, i.e., subject quantification, subject comparison, and unknown subject extraction. Lastly, suggestions concerning the prospects of quantitative text analysis used in business management research in China are proposed from the aspects of the expansion of research topics and the optimization of specific research methods.
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Received: 04 November 2019
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