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| BoP Inclusive Mechanism in Internet Platforms: Lessons from Kuaishou |
| WU Xintong，CHEN Jin，MEI Liang，HOU Jia |
| 1. Tsinghua University, Beijing, China; 2. Peking University, Beijing, China;3. Beijing Kwai Technology Co., Ltd. Beijing, China |
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Abstract Based on the case study of Kuaishou, this study puts forward an integrated framework of inclusive mechanism in BoP market for internet platform enterprises. It is found that the relationship between BoP market and inclusive market requires the conditions, connecting carriers and inclusive mechanism. Firstly, satisfying social needs, ensuring economic sustainability and connecting technologies for equal flow are the conditions of market inclusion. Secondly, P2P connection architecture is divided into three stages: connection creation, aggregation and institutionalization, which are the connection carriers of market inclusion. Thirdly, the integration, selection and implementation of the balance between universal connection and value balance are important mechanisms for BoP market to make commercial and social values, and then realize market inclusion.
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Received: 22 May 2020
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