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| The Strategy to Non-Market Demands in Cross-Border M&A of Chinese Enterprises |
| HE Jinhua,TIAN Zhilong,ZHAO Hui |
| 1. Hunan Normal University, Changsha,China; 2. Huazhong University of Science and Technology, Wuhan,China;3. Zhejiang University of Finance and Economics, Hangzhou,China |
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Abstract In this study，four Chinese enterprises are selected as the research subjects to explore the non-market demands that Chinese companies face in overseas mergers and acquisitions and to construct a theoretical model of non-market demand response strategies with loose coupling as the core category. The research results show that the non-market demands can be divided into legal non-market demands, conventional non-market demands and ethical non-market demands. At the same time, loose coupling such as buffering loose coupling, procedural loose coupling and interpretive loose coupling is an effective strategy to respond to the non-market demands. The conclusions of this study have enlightenment significance to the research about non-market demands and response to the non-market environment, and the studyprovides practical guidance for enterprises to respond to the non-market demands.
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Received: 13 November 2019
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