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| Organizational Creativity Model Based on Institutional Evolution——Interpretation of CMVP Management Thoughts of Wanda White Mountain Resort |
| YANG Yang，TIAN Guyang，ZOU Mingyang，XIE Guoqiang，MA Chunye，TIAN Yezhuang |
| 1. Harbin Institute of Technology， Harbin， China; 2.Wanda White Mountain Resort， Baishan， Jilin， China |
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Abstract By the longitudinal case study method, we analyzed the process of management thoughts and work practice of Ma Chunye, who had been working in Wanda White Mountain Resort for 8 years. We excavated how entrepreneurs established innovation mechanism and how organizational innovation culture influenced organizational creativity. The results showed that the learning and exploring spirit and insight of managers are the important precondition to ensure organizational creativity. Organizations can promote individual creativity by improving employees’ self-awareness of initiative innovation while enhancing organizational creativity by building a free and innovative environment. At the theoretical level, this study analyzed the evolution process and mechanism from individual creativity to organizational creativity. At the practical level, this paper proposed suggestions from the aspects of managers, mechanisms, culture, platforms and methodologies, which would help enterprises to enhance employee creativity and organizational creativity.
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Received: 16 October 2019
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