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| Research on the Mission of Chinese Corporate Academy in the Context of Cultural Rejuvenation |
| CHENG Xuelian，CHAO Gang，WANG Lei，CHANG Saichao，CHENG Mengyu |
| 1.Guangdong University of Finance, Guangzhou, China; 2.South China University of Technology,Guangzhou, China; 3.South China Normal University, Guangzhou, China; 4.Feng Chia University, Taizhong, Taiwan, China |
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Abstract In the context of cultural renaissance, a number of academies have been successively established for the mission of carrying forward traditional Chinese culture by corporations in mainland China. By adopting the method of multi-cases study, this study aims to conduct case analysis in teachers, objects and contents of training and business motivation on 3 typical corporations, and a two-dimensional theoretical model is proposed which combines mission orientation and mission intensity. Based on the above, this article discusses 4 issues of corporations’ participating role: social education, the distinction of cultivation and brainwashing, the relationship between filial piety and business operations, and education objects. Through this study, several findings have come to light. The establishment of the academies reflects the corporations’ high awareness in both mission requirements and social intensity. The cultivation mode of corporation academies suits better for grassroots employees of labor-intensive corporations in China. Moreover, the filial piety behavior in corporation academies not only has the economic value of enhancing internal practice, but also has achieved remarkable results .
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Received: 03 January 2019
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