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| The Context and Hotspot Evolution of Social Commerce：A Bibliometric Approach |
| ZHAO Hong，SUN Zhuo，ZHANG Sha，WANG Zongshui，LIU Wei |
| 1.University of Chinese Academy of Science， Beijing， China; 2. Beijing Information Science and Technology University， Beijing， China |
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Abstract In order to systematically analyze the intrinsic relevance and epochal characteristics of social commerce research, this study reviews 345 relevant papers from 2005 to 2017 in the “Web of Science Core Collection” by bibliometric method, and concludes the basic characteristics and research hotspots in different periods with the help of CiteSpace. The results of citation analysis show that social commerce research can be divided into nine citation clustering topics. According to the intrinsic correlation of clustering, the research framework includes four elements: technology support / social software integration, user behavior analysis and prediction, enterprise marketing strategy / brand building and business model innovation. Then, the implementation effect of the four elements forms the main framework of social business research.
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Received: 26 December 2018
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