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| Research on the Influence of Platform Mechanism on Knowledge Acquisition of Content Provider |
| LI Lei，YANG Huaizhen |
| 1. Guilin University of Technology, Guilin, Guangxi, China; 2. Zhejiang University, Hangzhou, China; 3. Guilin University of Electronic Technology, Guilin, Guangxi, China |
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Abstract The direct effect of platform mechanism on knowledge acquisition of content provider and the moderating role of content provider’s technology readiness in this relationship are empirically studied. The conclusions indicate that for content provider, capability-providing mechanism has equal positive effects on explicit and tacit knowledge acquisition from capability provider; interactive mechanism has a stronger positive effect on the acquisition of tacit than explicit knowledge from new service user; knowledge integration mechanism has a stronger positive effect on the acquisition of explicit than tacit knowledge from platform enterprise. Technology readiness of content provider plays a positive moderating effect in these direct effects.
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Received: 14 November 2017
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