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| The Evaluation of Industrial Competitiveness of Regional Cultural Tourism Based on the Diamond Model |
| ZHANG Chunxiang |
| 1.Henan People’s Political Consultative Conference, Zhengzhou, China；2. Xinyang Normal University， Xinyang， Henan, China |
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Abstract Based on the modified Diamond Mode，the evaluation index system of regional cultural tourism industry competitiveness was constructed，which consists of 4 levels with 45 indicators. Henan, Shanxi and Hubei provinces were selected to evaluate the competitiveness of their cultural tourism industries. The results showed that a combination of production factors, demand conditions, supporting industries, enterprise development, government, and opportunity can enhance the competitiveness of the regional cultural tourism industry. From the aspects of strengthening the construction of production factors, grasping the positioning of cultural tourism market, optimizing industrial structure, strengthening government leadership, and establishing coordination mechanism，the countermeasures and suggestions for improving the competitiveness of regional cultural tourism industry are proposed to provide a beneficial reference for the correct formulation of the development strategy of cultural tourism industry in various regions.
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Received: 26 May 2018
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