|
|
|
| Research on the Effect Factors of Customer Use Intention of Shared Bicycles |
| CHEN Chuanhong，LI Xueyan |
| 1. South-Central University for Nationalities, Wuhan, China；2. Central China Normal University, Wuhan, China |
|
|
|
|
Abstract To explore the influencing factors of urban residents’ use intention of shared bicycles, based on a three-dimension perspective including information system, social influence and innovation diffusion, the present study constructed a shared bicycles use intention formation mechanism model. Data was collected from 556 registered users and 302 potential users by questionnaires, empirically examined the model by using SEM and compared the two groups of data. The results showed that users perceived ease of use, perceived usefulness, social influence, and personal innovative significantly influence residents’ use intention of shared bicycles; perceived convenience and personal innovativeness significantly affect residents’ perceived ease of use and perceived usefulness. Registered users’ perceived convenience does not significantly influence use intention, potential users’ individual innovativeness does not significantly influence use intention, and perceived ease of use does not significantly influence perceived usefulness.
|
|
Received: 02 January 2018
|
|
|
|
|
|
|
