Abstract From the analysis of the process of experiential learning and entrepreneurial learning decision-making methods, this study proposes a conceptual model investigating the relationship between experiential learning and entrepreneurship competence where entrepreneurial action learning is taken as an mediator variable and henristic as moderation variable. Empirical tests have been made with 398 entrepreneurs as research samples. It is found that the experiential learning process is divided into three stages: experience acquisition, reflective observation and abstract conceptualization; entrepreneurial action learning, divided into critical reflection, interactive support and execution application, plays partly mediating role between experiential learning and entrepreneurship competence; entrepreneurship competence is the results of “experiential learning-entrepreneurial action learning” double loop learning chain; henristic is an effective decision-making process in the learning process, and the henristic plays a moderating role between experiential learning and entrepreneurship competence.
