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| Four Key Points of Organizational Transformation in Uncertain Environment：Based on Case Study of New Hope Liuhe’s Transformation |
| CHEN Chunhua，SONG Yixiao，ZHU Li |
| 1. Peking University, Beijing, China; 2. South China University of Technology, Guangzhou, China; 3.Guangdong University of Finance and Economics, Guangzhou, China |
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Abstract Based on the perspective of contextual uncertainty, this paper analyzes the organizational transformation process of New Hope Liuhe. Through collecting and selecting data, digging deeply into tests and extracting strategies, this paper refines out four most important key points, namely, cognition of managers, dual business model, shared cognition, and values of customers, which are needed to be grasped in organizational transformation with uncertainty. These four key points are the control of direction, feasible ways, efficient protection and core destination of organizational transformation. Then this paper constructs a strategy system for enterprises to control uncertainty as well as a running model through analyzing New Hope Liuhe’s transformation practice. Research results imply significant meanings both theoretically and practically on the management of uncertainty.
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Received: 26 October 2017
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