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| An Empirical Study of Quality Culture Heterogeneity Associated with Corporate Profits |
| CHENG Hong，CHEN Wenjin |
| 1. Wuhan University, Wuhan, China; 2.Macro Quality Management Coordinative Innovation Center of Hubei Province, Wuhan, China |
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Abstract Through construction of models about enterprise quality culture, and an empirical research on the correlation between enterprises quality culture and corporate profits, we can obtain the effect of different corporate culture of quality and the degree of impact on the ability of earning profits. This study adopts a random sampling method to get the quality culture of the 1210 manufacturing enterprises. By summarizing and classifying these texts, and introducing them into the competing values framework (CVF), the study analyzes the relationship between enterprise quality culture and profit，and studies the impact mechanism of quality culture on enterprise profit. The regression analysis shows that satisfying demand quality culture type has a significant effect on the profit of the enterprise. The quality culture has a significant positive impact on the input and output of the enterprise quality, thereby enhancing the level of corporate profits.
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Received: 12 October 2016
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2017, Vol. 14 
