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| Study on the Effect of Strategic Orientation on Dual Network Embeddedness of Returnee Entrepreneurial Firms: Based on the Perspective of Organizational Ambidexterity |
| PENG Wei，TANG Kangdan，FU Zhengping |
| 1.Changzhou University, Jiangsu, Changzhou, China; 2.Sun Yat-Sen University, Guangzhou, China |
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Abstract This study integrates strategic orientation theory and organizational ambidexterity theory to explore the effect of market orientation and technology orientation on local network embeddedness and oversea network embeddedness of returnee entrepreneurial firm and the logical relationship between the ambidexterity of market orientation and technology orientation and the ambidexterity of dual network embeddedness of returnee entrepreneurial firm. Based on survey data from 236 returnee entrepreneurial firms in Beijing, Wuhan and Changzhou, empirical research results indicate that market orientation and technology orientation both have significantly positive effect on the local network embeddedness of returnee entrepreneurial firm, and the positive effect of market orientation is stronger than technology orientation. Besides, technology orientation has significantly positive effect on the oversea network embeddedness of returnee entrepreneurial firm while market orientation doesn’t have significant effect on the oversea network embeddedness of returnee entrepreneurial firm. Moreover, the ambidexterity of market orientation and technology orientation has significantly positive effect on the ambidexterity of local network embeddedness and oversea network embeddedness of returnee entrepreneurial firm.
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Received: 24 March 2017
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