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Abstract According to the environment-strategy-structure contingency theory，the research framework of organization structure for service-oriented manufacturing enterprises was proposed firstly，and then Haier is used as the research object. It is summed up that Internet environment makes the service strategy be the personalized customization and whole process experience，organizational structure accordingly evolves into“Platform + Small and Micro Enterprises”，service businesses become independently small and micro enterprises that collaborate with the internal and external resources through after-sale service tracking and user-interaction-platform and so on，and have the decision-making power，human rights and salary distribution rights.
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Received: 09 December 2016
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