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A Longitudinal Case Study on Network Range:Trust Interaction Effects on Entrepreneurial Performance |
REN Shenggang,ZENG Hui,DONG Baobao |
1. Central South University,Changsha, China; 2. Jilin University, Changchun, China |
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Abstract Based on comparative longitudinal case analyses of six new ventures, this study introduces trust as the contingency factor and explores the impacts of network range on the phased performance of entrepreneurial opportunity exploitation and entrepreneurial growth. The results suggest that: ①network range is a necessary but not sufficient condition of entrepreneurial performance, ②interaction between network range and trust can promote opportunity exploitation and entrepreneurial growth and ③interaction between network range and effective trust is more conducive to promoting the development of entrepreneurial opportunity exploitation while interaction between network range and cognitive trust is more conducive to the promotion of entrepreneurial growth. This paper ends with some implications and suggestions for future entrepreneurial activities.
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Received: 18 January 2015
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