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| Dynamic Alignment and Coevolution of Competitive Strategy and
Knowledge Management Strategy: A Case Study on LiNing |
| DONG Xiaoying,YU Yan,ZHANG Na |
| 1. Peking University, Beijing, China; 2. Renming University of China, Beijing, China |
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Abstract Based on the coevolution theory, this research conducts a case study on LiNing Company to examine the dynamic alignment among a firm’s competitive strategy, knowledge management strategy and capability development. It is found that changes of a firm’s competitive strategy results in adjustment of its KM strategy and changes in KM process foci and KM infrastructure, in turn, knowledge accumulation and improvement of KM capability provides a base for the firm’s strategic transformation.
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Received: 06 October 2013
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2014, Vol. 11 
