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J4  2014, Vol. 11 Issue (11): 1686-    DOI:
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The Integration of Entrepreneurship and Ethics: Research Review and Prospect
LI Huajing,ZHANG Yuli
1. Beijing Forestry University, Beijing, China; 2. Nankai University, Tianjin, China

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Abstract  Based on the angle of theoretical integration, this study analysis the research findings and put forward the future research direction about the research on the integration of entrepreneurship and ethics. Firstly, this study finds that the intersections of two connotations make possible integration and there are different types of integration through combining ‘firstperson opportunitythirdperson opportunity’ with ‘economic value noneconomic value’. Secondly, we suggest that those emerging research issues have different emphasis on the role of entrepreneurship and ethics during the process of integration through an analysis framework we set up based on the ‘meansends’ assumption. Thirdly, this study builds a systemic framework for future research.
Key wordsentrepreneurship      ethics      opportunity      value      mean-end     
Received: 10 November 2013     
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