|
|
|
| Relationship among Financial Crisis, Competitive Strategy and
Financial Performance in Chinese Public Logistics Companies |
| ZHANG Yi, SONG Peng, PANG Ji-Fang |
| Shanxi University， Taiyuan， China |
|
|
|
|
Abstract The article intends to explore the relationship between competitive strategy and financial performance of Chinese public logistics companies before and during the Financial Crisis to provide strategy reference for logistics companies. The article firstly calculates the significance of attribute of financial indexes and synthetical financial performances. Then it analyzes the relationship during different times between two kinds of competitive strategies and synthetical financial performances. In the article extended rough set theory and heuristic attribute reduction algorithm ordered information table are carried out to reduce attributes of 19 financial indexes of 38 logistics companies. As a result, 12 imporant indexes are obtained before the Fiancial Crisis and 11 imporant indexes are obtained during the Financial Crisis. According to the meaning of order, before the Fiancial Crisis the ability of cash gaining is the most important financial index, and during the Fiancial Crisis operating ability is the most important financial index. The results show that in both phases low cost strategy is always beneficial to financial performances of public logistics companies.
|
|
Received: 29 November 2010
|
|
|
|
|
|
|
2012, Vol. 9 
