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| Enterprise Environmental Strategy Formation Mechanism:
An Analysis Framework from the Microdynamic Perspective |
| LI Yong-Bo |
| 1. Sichuan University， Chengdu, China;2. China University of Petroleum, Qingdao, Shandong, China |
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Abstract The enterprises’ environmental value orientation and behaviors determine the environmental quality of one country. According to the impact levels of different environmental driving forces inside and outside the enterprises, the paper proposes an analysis framework and the corresponding research contents about the environmental strategy formation from the perspectives of green consumes, environmental regulation, market structure, internal drive and institution influence. In order to reflect the unity between environmental strategy and other strategy in one enterprise, this paper argues that the green feature and traditional feature of the enterprise product should be the fundamental analysis cell. In this way, the behavior mechanism of the enterprise confronted multiple environmental pressure will be uncovered.
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Received: 27 March 2011
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2012, Vol. 9 
