Taking the firms of food/drink and daily commodity industries as investigation object, this paper researches the industrial difference of the corporate social responsibility (CSR) through the questionnaire of big sample and data analysis of factors, correlation and regression analysis from the perspective of consumers' cognition. The result indicates that the relationship is significantly different between the factors of CSR and consumers' cognition  in two industries and that the consumer factor of CSR has different marginal utility to consumer's cognition in two industries.