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Abstract Enterprise culture construction is closely related to the ideas of the competition, under the market economy condition led by competitive strategy. Owing to new development of the market economy, He-he culture is playing more and more important role in enterprise culture construction. The contents of enterprise culture are a multiplexed system that not only relates with enterprise's history and also is innovated continuously. Constructing enterprise's He-he culture is a process, in which enterprise's values, management philosophy, norms, spirit and image are implemented that are included in the complex system.
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