Abstract Recently, the development of special markets is playing a very important role in accelerating Chinese economic evolution. However, Chinese special markets have the characteristics of rapid growth but lower lever. Firstly, the status of Chinese special markets is studied according to the related statistical data. Then, on the base of E-commerce adoption in corporations and the features of special markets, the paper mainly discusses three aspects factors which affect the E-commerce adoption, namely environment, organization and technology. According to academic analysis and the status of special markets, the market research tables are designed. Through the spot check of special markets in Jinniu district of Chengdu, we study the success factors of E-commerce adoption. At last, the paper presents the analysis result and puts forward some corresponding advice.
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